Jumeirah Capri Palace

At Estudio013, we have been crafting and evolving the social media strategy for Jumeirah Capri Palace since 2022, continuing into 2024. This luxurious hotel, located in the heart of Anacapri, offers guests an unparalleled experience of Mediterranean elegance, Michelin-starred dining, and breathtaking views of the Gulf of Naples. Our mission was to create a digital presence that reflects the sophistication of Jumeirah Capri Palace, highlighting its iconic art collection, world-class spa, and exclusive Il Riccio Beach Club.

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We managed every aspect of content creation, from photography and videography to social media management and advertising, ensuring that the hotel's stunning architecture and serene setting were consistently showcased. By posting captivating and diverse content across platforms like Instagram, we aimed to keep the hotel’s luxurious appeal top of mind for its affluent audience.

Luxury brands like Jumeirah Capri Palace require more than just beautiful imagery; they need a social strategy that conveys exclusivity and inspires their audience to engage. Through close collaboration with our clients, we designed content that not only looked exceptional but also leveraged platform-specific features to enhance engagement and showcase the hotel's unique offerings—from its Michelin-starred L’Olivo restaurant to its immersive wellness experiences.

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